Our plan to make 2013 awesome

Happy New YearNo doubt, we want to make 2013 awesome.  And 2012 was a great year for our fledgling company.

Trail Sherpa is starting to hit a stride and we are thankful for all the readers that visit TrailSherpa.com every day as well as the outdoor bloggers we host here on Sherpa Sites.  Our bloggers sure did kick out a ton of great content in 2012.

So in the spirit of year end reflections and new year resolutions, I thought it would be a great time to share our plans to make 2013 awesome.

Empower our outdoor bloggers

Trail Sherpa is a network of outdoor blogs.  We now power a half dozen bloggers and will be adding a few more of our favorite blogs to the network in 2013.

The purpose of our network, which we call Sherpa Sites, is to provide the tools and distribution for unique content about the great outdoors.  In 2013, along with the introduction of a few new established blogs, we will also launch a few in-house project blogs.

To make sure that all these blogs have the best chance to succeed we will continue to develop tools and functions on Sherpa Sites.  We will also work closely with outdoor brands to put new, innovative gear in the hands of our bloggers.

Sherpa Sites is growing and we hope that it will drive distribution for all the great content coming from the passionate people that make it all work.

Publish big content

The Trail Sherpa blog started out as my personal hiking blog.  If you dig deep enough, you will find some of my trail reports and accounts for backpacking overnights with friends.

But 2013 will usher in a different type of content, big content that is.  We will leave the trail reports, gear reviews, and outdoor stories to our bloggers.  We will focus on creating big content derived from research, collaborative efforts, and market insights that will be shaped over a much longer span of time.

You can expect to see more exhaustive how-to guides, insights into research relating to outdoor topics, and content campaigns focusing on specific product categories and brands.

We plan to use the Trail Sherpa blog to host ongoing conversations driven by big content which we hope to publish weekly.

Go bigger on the trail

The team we have assembled here is small and nimble. That means that we stay pretty busy with client work and supporting our bloggers.  There’s always something to do.

But we find time to hit the trail often.  Our goal for 2013 is to get out even more.

I’m a day hiker at heart and will be pushing my limits even more this year.  2012 was defined by my move into more technical routes and lots of class 3 climbing.  I will do a lot more of that this year and extend my days even more as I log more miles and technical challenges in my trail reports on my personal blog.

Build more outdoor blogs

What would our plan be without more cowbell web design projects.  We’ve been designing sites for years and we like pushing our limits.  This year was about responsive web design.  But 2013 will be focused more on progressive designs.

We want to give more outdoor bloggers a site that will allow them to tell their stories as effectively as possible.  There will be more focus on ecommerce sites as well as sites that power specific brand campaigns.

In the end, we want to push our limits, help passionate outdoor folks share their stories, and make it easier for brands to get their innovations in the hands of willing consumers.  Sounds easy enough, right?

What’s your plan for 2013?

That’s all I’ve got for now.  What’s on your mind for 2013?  Any big plans you can share?  We’d love to hear them.  Of course, if you think we could help you with your plans, get in touch.

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I'm the founder of Vestor Logic, the digital strategy and web design firm that created Trail Sherpa, ParksFolio, and Modern Steader. I'm a day hiker, top chef in camp, doting husband, and father to two headlamp wearing boys. My work in digital media brings those experiences to life.