Last updated: September 19, 2011
Two types of data may be collected: (a) personal data, such as names, company names, postal addresses, e-mail addresses, telephone numbers, credit card account information, financial institution account information, age, gender, and product and service preferences (“Personal Data”); and (b) non-personal aggregate or traffic data, such as your IP address, which web pages are being visited, the order in which the web pages are being visited, which hyperlinks are being “clicked”, how many users are visiting the Website, domain server, type of computer and type of web browser (“Traffic Data” and together with Personal Data, the “Collected Data”).
Collection and Usage
Personal Data is gathered when users provide Personal Data to or through the Website, such as when registering with the Website, purchasing any Trail Sherpa product or service through the Website, or entering a promotion (“Online Services”).
Traffic Data is tracked and gathered when you and other users visit the Website. While gathering Traffic Data may not collect Personal Data, it may provide information on the geographical location from which users access the site. This Traffic Data generally does not identify individual users. Instead, the Traffic Data identifies Website users as a whole, including demographic information, preferences in content and advertising, quality of service, and web traffic patterns.
Collected Data may be released to persons and/or entities affiliated or contracted with Trail Sherpa, including, without limitation, strategic alliances and advertising affiliated persons and/or entities (“Affiliates”). For instance, Personal Data may be used to: (1) send you information about Trail Sherpa’s products, services, special offers, promotions and/or upcoming events; (2) send you information about Affiliates’ products and services; (3) conduct surveys about your opinion of Trail Sherpa, its staff, performance, products and services or the Website; (4) verify your qualifications for certain promotions, special offers, and services; (5) bill you for any products and services purchased through the Website via a credit card or other electronic payment; and (6) customize and tailor your experience on the Website by displaying content that Trail Sherpa thinks you might be interested in according to your preferences.
ollected Data may also be released to any persons and/or entities not affiliated or contracted with Trail Sherpa (“Non-Affiliate”) directly associated with your instructions, requests, registrations and/or use of the Online Services for products or services provided by Trail Sherpa or Non-Affiliate (including, without limitation, customer support, information technology support, credit card or other electronic payment processing and personal profile services) when the transfer of such Collected Data is necessary to provide you with such products or services. By instructing, requesting and/or registering for such products or services through the Website from Trail Sherpa or Non-Affiliate, you consent to the release of your Collected Data to Non-Affiliates. Trail Sherpa shall use reasonable efforts to provide the Non-Affiliate access only to the Personal Data necessary to assist in responding to your instructions, request and/or registrations for such products or services and cause such Non-Affiliate to use your Personal Data for these limited purposes.
n the event that Trail Sherpa sells, buys, merges or otherwise reorganizes, all or a controlling part of, Trail Sherpa’s assets and/or equity, your Collected Data may be released, transferred, sold or otherwise conveyed (“Conveyed”) to prospective or actual buyers, sellers or persons and/or entities merging with Trail Sherpa. You consent to any and all such Conveyances of your Collected Data.
Please note that blogs, chat rooms, forums, message boards, and/or news groups may be available through the Website. Any information disclosed in these areas is or may be deemed to be public information and you must exercise caution and discretion when deciding to disclose personal and non-personal information.
Please keep in mind that if you directly disclose Personal Data through linked sites or public forums, this information may be collected and used by others. Trail Sherpa encourages all users to review the privacy statements of websites you choose to link from the Website so that you understand how those websites collect, use and share information about you and/or your computer. Trail Sherpa is not responsible for the data collection, data usage, privacy statements or content on other websites.
The Website may place small files, called ‘cookies’ onto your computer. Cookies are data files that websites write onto computer hard drives for record keeping purposes when you visit them. The cookie file then identifies you as a unique user. As a convenience feature, cookies simplify the process of recording personal information, so that, for example, users do not have to enter names, addresses or passwords repetitively. Cookies also allow users or Trail Sherpa to customize some sites features.
You can program your browser not to accept cookies, but if you do, you may be unable to access some parts of the Website, and the Website will not be able to customize features according to certain preferences.
Measures to Safeguard Children
Trail Sherpa encourages parents and guardians to spend time with their children online and to be fully familiar with the websites visited by their children. At various places on the Website, Trail Sherpa may ask users whether they are 18 years of age or older. Trail Sherpa relies on users to be truthful in responding to these questions.
Trail Sherpa does not intentionally gather or solicit Personal Data from or about children under 18 years of age. A parent or guardian whose child provided Personal Data to Trail Sherpa without the parent’s or guardian’s consent should immediately notify Trail Sherpa of such disclosure in writing to the contact provided below. Trail Sherpa, upon receipt of such written notice, shall take reasonable measures to remove such disclosed information from Trail Sherpa’s possession.
Trail Sherpa has implemented and will implement various security measures to help protect your Personal Data. However, your Personal Data may still be accessed, altered, disclosed and/or otherwise used in an unauthorized manner and as such, Trail Sherpa is not responsible if such unauthorized access, alteration, disclosure and/or other uses occur.